How to Get More Students
The marketplace is competitive, but there are proven strategies to boost your visibility and attract more students to your calendar.
The Algorithm
When students search the marketplace, tutors are ranked by an algorithm that prioritizes:
- Response Time: Tutors who reply to messages quickly (within 2 hours) rank higher.
- Review Score: Maintaining a 5.0 average is critical.
- Trial Conversion Rate: How many of your free 30-minute trials convert into paying subscriptions?
Nailing the 30-Minute Trial
The trial is not a full lesson. It is an icebreaker to see if your personalities match.
The Perfect Trial Agenda:
- 0-5m:Introductions. Ask where they are from and why they want to learn Vietnamese.
- 5-15m:Assess their level. Ask them to say a few phrases or teach them 3 basic words.
- 15-25m:Pitch your curriculum. Show them a slide deck or explain how you structure your lessons.
- 25-30m:Q&A and wrap up. Remind them they can subscribe directly from their dashboard.
Ask for Reviews
Don't be shy! At the end of your 3rd or 4th lesson with a new student, ask them to leave a review. Reviews act as social proof and are the #1 driver of new bookings.